Mama Luma’s South America Partnership
Mama Luma successfully represents Santa Barbara by exporting to over 50 countries. The children’s fashion brand has reached a new milestone in its global success and partnered with Enfans, an Argentinian kids brand, co-founded by Lionel Messi’s wife Antonela Roccuzzo to grow its international sales.
Santa Barbara-based brand, Mama Luma keeps growing consistently. Argentinian children’s fashion brand Enfans got inspired by the brand’s designs and success and partnered with Mama Luma to expand its sales network internationally. Enfans’ co-founder Antonela Roccuzzo who is the wife of Lionel Messi supported the project by sharing the capsule collection on Mama Luma’s website with her 20 million Instagram followers.
We prepared a new capsule collection that embodies the dynamic spirit and high energy of South America with colorful and fun designs for its Enfans partnership. In contrast to Mama Luma’s originals, this vibrant blue and orange collection has also outfits for little boys. We used some unisex pieces to highlight equality and a sense of friendship among the children. The collection was designed and produced by Mama Luma and Enfans collaboratively and it will keep expanding its product range with upcoming designs.
“Mama Luma’s success inspires the world.”
Mama Luma’s CEO Ata Sari talked about their branding investments and commented on the partnership between Mama Luma and Enfans: “We are very proud to be based out of Santa Barbara and we take firm steps to become a global brand. We used a strategy that will make a tremendous impact globally and bring us closer to our goal. We are open to more partnerships in different regions and continue to do our market research for new opportunities.”